Artificial intelligence is everywhere - including our homes, mobile phones, and more. (Hello, Alexa!)
Businesses are increasingly adopting AI to break through in their niche and lead the way with their competitors.
Although sales are traditionally a person-to-person business, technologies such as artificial intelligence and machine learning are making experts rethink the balance between humans and machines.
According to a Salesforce State of Sales report, sales leaders expect their AI adoption to grow faster than any other technology.
The report also found that high-performing sales teams are 4.9X more likely to use AI than underperforming ones.
So, how can companies leverage technology in their sales process?
Answer - AI Sales Assistant Software.
Let's dive in.
What is an AI Sales Assistant Software?
An AI sales assistant software is a tool designed specifically for sales teams to help them by automating processes and tasks with the help of artificial intelligence.
Also known as virtual sales assistants, is a software used to assist with customer service, sales, and marketing. It makes use of speech patterns, sentiment analysis, chatbot technology, and other forms of artificial intelligence and machine learning to help sales reps have more effective conversations with prospects and current customers.
An AI sales assistant automates tasks such as pipeline management, scheduling meetings, data entry, lead qualification, forecasting, and more.
AI sales assistant software is commonly used by sales and marketing teams to automate everyday tasks to focus on selling more deals and oiling the revenue engine.
AI sales assistants typically tend to overlap with a broad range of tools - sales analytics, conversational marketing software, sales intelligence, and guided selling tools.
However, AI sales assistants are much smarter due to their smart task automation capabilities, use of artificial intelligence, and focus on sales teams, ultimately closing more deals.
The Need for Automation in Sales
AI sales assistants help sales teams without replacing the human seller.
In the process of lead generation, lead qualification, nurturing prospects, and converting them into paying customers - there exists a number of labor-intensive activities that are an important part of the sales process.
Sales automation, instead, isolates these repetitive actions, automates them and uses AI to save your sales reps’ energy and time. These include -
- Weekly reporting
- Proposal reminders
- Scheduling meetings
- Responding to queries
Sales automation tools with artificial intelligence can seamlessly automate routine tasks, identify high-priority emails, and create new contacts for you.
Businesses use sales automation to improve the efficiency and effectiveness of their sales processes.
In addition, these tools minimize the need for sales reps to manually intervene to complete mundane tasks, allowing them to spend more time on high-value tasks such as researching the competitors, understanding their target audience, collaborating, and more.
With sales automation, you can -
- Automate follow-ups
- Manage your sales pipeline
- Send invoices and payment reminders
- Train new sales members
- Track sales funnels and deals
When combined with marketing automation, your existing sales assistant software becomes an even more powerful tool that allows you to win more deals while growing your revenue engine.
6 Ways Businesses are Using AI Sales Assistant Software
In recent times alone, we've witnessed major developments and it's not just about making perfect forecasts, but also about minimizing the burden on sales reps, tracking and analyzing conversations, and more.
Here are six ways businesses are using AI sales assistant software -
#1 Gain Visibility Into Lead Outcomes
Even seasoned sales reps find it difficult to track and analyze their leads without the help of external factors.
AI sales assistant software will help you track the behavior of your leads, prioritize them based on their tendency to convert or need the extra push, and forecast the probability of conversion.
In addition, the AI sales assistant software crunches the numbers to give you deeper insights into your lead generation process.
#2 Increase in Qualified Sales Meetings
The AI sales assistant software automates everyday tasks such as sending emails to prospects, following up, and more.
Through one-on-one email conversations with every lead, the AI sales assistant software recognizes leads that are ready to purchase and pushes them to the sales team to close the deal.
#3 Uncover Sales Opportunities That Lead Scoring May Have Missed
Never forget and throw away your leads that have a low lead score.
Always keep them stored in your CRM and get your AI sales assistant software to follow up on these leads. Initiate personal conversations, publish content online relevant to these leads' pain points, and support them.
Determine if the lead had true intentions of purchasing your product and if not, keep them in your database to target them with relevant marketing efforts.
#4 Add an Increased Database of Contacts Annually
Set up your AI sales assistant software to reverse database rot by capturing new lead details, and referrals, and syncing them into the back of your system.
Churn out a sizable chunk of the database annually instead of beginning from the scratch.
#5 Engage and Convert Easily with Automation
The role of AI is to engage your visitors by personalizing their experience and catering to their needs and interests with the right responses.
Move down leads further into the sales funnel by keeping your leads engaged all the way throughout their buyer journey accruing to higher revenue.
#6 Improve the Quality of your Pipeline
Out of all the sales strategies, AI will help you gauge which leads will bring you the most satisfying results and which ones do not.
It can easily merge the efforts of your business by improving the quality of your sales pipeline.
Reduce the costs and efforts your organization bears while increasing the revenue!
4 Features to Look Out for Before Integrating AI Sales Assistant Software
Designed By Experts From the Sales and Marketing Industry
While companies with extensive data science teams can sound promising, these platforms aren't meant for sales teams for thriving. It's not all about the math.
Ensure your AI vendor is aware of how an AI sales assistant software should work and they're not providing you with experimental tools. Always double-check for testimonials from customers and ensure the platform is meant to suit both the sales and marketing teams.
No matter how big your sales team is, automation will save you and your sales reps a ton of money, time, and effort.
Before choosing an AI sales assistant, be sure that the tool is capable of automating most everyday tasks of sales processes such as pipeline management, data entry, lead qualification, following up, and more.
By automating non-selling activities, sales reps are empowered to spend 95% of their time focusing on making actual sales.
Easy Deployment in Various Environments
When it comes to sales, there are various types of environments and entities that will make your sales team switch up their requirements time and again.
Discuss your company size and activities that align with your internal teams - gauge which applications will be used on a daily basis. The best AI sales assistant should be easy to deploy with your existing workflow.
Be sure to check with your vendor about the various options for deployment and try their free trial to actually check them in real-time.
Integration with Third-Party Tools
Choose a software that integrates smoothly into your existing workflow using data you already exist.
Take time to assess the list of integration your vendor provides, use open APIs when possible, and do not need much interference to integrate.
The Potential Future of AI in Sales
The full potential of AI may be years away, but there are already avenues to integrate the technology into modern sales processes today.
Artificial intelligence is widely adopted by businesses alike and is rapidly being adopted by sales teams globally.
Nearly 90% of businesses who use AI say they already are or are planning to use AI for sales forecasting and email marketing.
The sales jobs of the near future will shift their focus to things that AI still struggles with - strategic conversations, complex problem-solving, and human relations.
The majority of advanced sales solutions will focus on human relationships and connections.
In order to harness the maximum capabilities of AI, sales teams will have to place a basic measure of trust to carry out reliable, customer-facing work that people expect.
AI for sales identifies patterns that help a sales rep determine leads that will most likely bring in profits, are easy to convert into deals, and recognize the ones that need that extra push.
If you're looking for an intuitive AI sales assistant software designed to expedite your revenue engine and assist sales and marketing teams for your business, book a demo with our experts to learn more.