Your sales emails and calls are more than just communication—they’re opportunities to build trust, showcase value, and close deals. But here’s the kicker: The words you use can determine whether your efforts succeed or fall flat.
Enter sales power words: strategic, emotion-driven language that persuades, engages, and builds connections with prospects. If you’ve read our blog on Power Words That Can Make or Break Deals, you already know the importance of these words. Now, let’s take it a step further by applying them in sales emails and calls that win.
In this blog, you’ll learn:
Power words aren’t just buzzwords. They’re carefully chosen terms that:
When used strategically in sales emails and calls, these words help you stand out, resonate with prospects, and move them toward a decision.
Your first sentence sets the tone. Use power words to make it personal, engaging, and relevant.
Example:
Hi [Name],
Imagine cutting your sales cycle in half without increasing your workload.
Why it works: The word imagine encourages the prospect to visualize a positive outcome, while your makes it personal.
Avoid generic language like we provide. Instead, frame your offering around the prospect’s goals using words like benefit, advantage, and help.
Example:
Our platform has helped [Industry] leaders save up to 30% on customer acquisition costs by identifying at-risk deals early.
Why it works: The words save and help show measurable benefits, while the phrase leaders in [Industry] establishes credibility.
End with an action-oriented statement using urgency words like now, limited, and risk-free.
Example:
Let’s schedule a quick 15-minute call this week to discuss how we can help you close more deals—risk-free.
Why it works: Quick, help, and risk-free eliminate objections and make the next step feel effortless.
Subject Line: Transform Your Sales Team’s Results Today
Hi [Name],
Imagine achieving your revenue goals faster without adding complexity to your process. [Your Company Name] has helped [Industry/Role] professionals like you save hours each week and close deals 20% faster.
With our [Product/Service Name], you’ll:
Let’s book a quick 15-minute call to explore how we can help your team achieve the same results. I’m available [insert options].
Looking forward to helping you drive success,
[Your Name]
People respond when they feel seen. Use their name often and frame the conversation around you.
Example:
“Hi [Name], it’s great to connect. I noticed [specific observation about their company/role]. I’d love to hear how you’re tackling [challenge they’re likely facing].”
Why it works: Using their name and phrases like I’d love to hear keeps the focus on them.
Use power words like improved, value, and proven to make your solution irresistible.
Example:
“Our solution has helped [Industry/Role] professionals save time and boost win rates by 20%. It’s proven to reduce manual efforts and focus your team on what truly matters.”
Why it works: Words like save, boost, and proven position your offering as reliable and effective.
When objections arise, acknowledge them with empathy and use power words to provide reassurance.
Example:
“I understand your concern about implementation. That’s why we offer a risk-free onboarding experience and 24/7 support to ensure your success.”
Why it works: Words like understand, risk-free, and success show empathy and reduce resistance.
1. Start with Insightful Opening Questions
“Hi [Name], this is [Your Name] from [Your Company]. I noticed that [specific company observation, e.g., your team recently launched a new product/offering]. How has this been impacting your sales process so far?”
Why This Works:
This opening moves away from generic introductions and instead starts with an observation tailored to the prospect’s business. It invites them to reflect on their current situation, setting the stage for a deeper conversation.
2. Establish Credibility and Empathy
“Many of the sales leaders I work with share similar challenges when launching new offerings—like making sure their teams are confident in addressing customer objections or hitting the right balance between pitching and listening. Does this sound familiar to you?”
Why This Works:
Instead of jumping into solutions, this approach builds trust by showing you understand their world. Using phrases like ‘sales leaders I work with’ creates a peer-to-peer dynamic, while ‘does this sound familiar?’ invites them to open up.
3. Focus on Discovery with Consultative Questions
“I’d love to understand more about how your team handles conversations with prospects. For instance:
Why This Works:
These questions dig deeper into their processes and pain points without being pushy. They emphasize curiosity, encouraging the prospect to share specifics about their challenges.
4. Conclude with Value Exploration
“That’s really helpful to know. Based on what you’ve shared, it sounds like there’s an opportunity to explore how making [specific improvement, e.g., call analysis or coaching] more actionable could support your team’s goals. Does that sound like something worth discussing further?”
Why This Works:
Instead of pitching, this approach encourages mutual exploration. It leaves the door open for them to express interest without feeling pressured.
Consultative selling is about building trust and prioritizing the prospect’s needs over simply closing deals. Here are three key principles:
Salesken transforms your team into consultative selling experts by blending AI-driven insights with actionable coaching:
By combining consultative selling with the strategic use of power words, Salesken helps teams connect with prospects on a deeper level, closing deals while building long-term partnerships. Learn how Salesken can help your Sales Reps close more.
Words have the power to make or break your sales efforts. By incorporating power words strategically into your emails and calls, you can create stronger connections, highlight your value, and close deals faster.
Ready to take it a step further? Dive into our Power Words Blog for the list of words that work and why they work, or explore more Sales Tips to sharpen your skills.
Let’s turn your next email or call into a winning one!
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