Sales Mix Calculator
A sales mix calculator determines the contribution of different products to your organization’s overall revenue. The estimations are made in percentage to help businesses identify their top-selling products. Based on the outputs of the sales mix calculator, organizations can adjust their marketing mix.
What is Sales Mix?
Sales mix is the blend of products or services that a company offers to its customers, which can significantly impact its overall profitability. Let’s take the example of a cafe. A cafe is primarily known for selling cold and hot coffee. However, it also sells cookies, cakes, ice-creams, snack items, etc., to engage the customers and ensure repeat-visit.
Similarly, software businesses with multiple product offerings need to track their sales mix to determine which products or solutions satisfy the customers and which require further modifications. By knowing its sales mix well, businesses can make data-driven decisions and focus on improving their selling strategies.
How to Calculate Sales Mix?
Here’s how you can calculate sales mix:
Sales mix = [ Sales quantity of a product / Total sales quantity of all products ]
Supposed, a business sells two products: A and B. The sales data for each product is as follows:
Product A: 100 units sold at $20 each
Product B: 400 units sold at $15 each
Total sales quantity = 100 + 400 = 500 units
Total sales revenue = [ (100*20) + (400*15)] = $8000
Hence, the mix of product A = 100/500 = 20%
Mix of product B = 400/500 = 80%
Hence, as per the present scenario, product B is a more profitable product for the organization, and the two actionable steps can be:
- Increase the promotion of product B and try to increase its selling volume further.
- Find out why product A has a lower sales volume
Why do Sales Mix matter?
SaaS businesses generally have more than one products to offer. Analyzing the overall sales is not always enough as they need to identify, on an independent level, which products address customers’ pain points and which products require further modification to become product-market fit.
By estimating the sales mix, sales managers will get a clear picture of which products have a key role to play in the overall revenue of an organization. This data can help them identify whether they want to make any adjustments to their current product line.
Determine the sales mix of your products with this Excel/Google Sheet template. Determine the percentage of your total sales that comes from each product or category with our sales mix calculator.
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