table of content
Cold calling is hard indeed as it involves several variables and takes up a lot of your time and still doesn’t guarantee conversion.
But is it necessary?
Well, yes. For 69% of buyers, cold calls are a convincing way to explore purchase decisions. So, if you’re not taking cold calling seriously, you’re missing out on several valuable opportunities.
We have compiled 15 COLD CALLING SCRIPTS for you in this article to power up your cold calling game. So, without further ado, let’s get started.
1. Let’s start with a generic cold calling script
Here’s one of the basic cold calling scripts that you can start with:
The purpose of this call script is to collect more and more relevant information from your prospects. Don’t expect to achieve conversion with this sales script. Also, please personalize this script based on your organization’s offerings and your target prospects’ requirements.
2. When you need to get to the decision-maker
Lucky are those sales reps, who can make their very first sales call to the decision-makers. In most cases, you’ve to spend a lot of time with gatekeepers before you can reach your actual prospect.
No worries. We’re here with a call script that can help you get through the gatekeeper. Here it is:
Note: If you don’t know the gatekeeper’s name yet, make sure you ask that first.
3. Your goal is to set up a demo call/ meeting
Selling your product doesn’t happen that easily. It takes time. So, don’t ask your prospect to purchase from you in the very first interaction. Instead, ask them to book a demo call. Remember, you want to win their trust first.
Here’s a cold calling sales script to help you out:
4. When your call goes straight to voicemail
You can’t expect that all your calls will get received. Sales reps know it pretty well that many of their calls go straight to voicemail.
So, how about a call script for all those voicemails? Here you go:
This call script is more like a cold outreach that tells your prospect what they should do next to reach you. But again, you can personalize it based on your requirements.
5. How about a value-driven sales call template?
We know that traditionally cold calls are not exactly meant for conversion.
They are more about relationship building and getting to know the prospects better.
But what would you do if you had only one chance at converting a prospect?
In that case, you’ll need to create one of the value-packed cold calling scripts that can impress the prospect at the very first attempt. Also, make sure that you are completely aware of the prospect’s problems. Since you’ve only one shot at conversion, you cannot risk losing it.
Here’s a call script to help you out:
If the prospect says “Yes”,
The prospect says, “Yes, partly correct, but..”
Now you need to listen to the prospect and ask contextual, relevant questions to better understand the challenge. Once you do, reply:
This discussion can go further. If everything goes well, you can convert a new lead right in the call.
6. When you’re trying to explain your journey
Are you trying to establish a trusted authority through your journey?
Here’s how you can tell your story to hook the prospect:
This type of call script can help you gain your prospect’s trust and also grow their interest in your journey.
7. Position yourself as a networking champ
Positioning yourself as a salesperson may not always work with the prospects. Want to make a difference? Start placing yourself as a networking champ.
Here’s a call script for that:
Does that sound right?
This call script may not help you convert many leads at first but it can surely help you with the networking.
8. When you need a quick response ASAP
Here is a brief sales call script that can generate an immediate response from your prospects:
You’re very likely to get a quick response against this sales call script. However, the response can be either “Yes” or “No”. So be prepared accordingly.
9. Do you have a one-liner value proposition statement?
In the case of SaaS prospecting, a personalized one-liner value statement goes a long way.
In fact, if you start conveying only relevant, brief information to your SaaS prospects instead of overwhelming them with tons of features, your chances of conversion can increase.
Here’s who what we’re referring to:
Here we have discussed the value proposition of our product. Of course, you can personalize this based on your product’s specifications.
10. When your goal is to generate user referrals
Cold calling is not always about acquiring new customers or generating leads. Sometimes, you may need a call script to generate referrals from your customers.
We have a call script that can help you with that:
You can add more personalized offers to this cold calling script to seek the attention of your customers.
Note: You should only call your best customers for this offer. Here’s how you can find them out:
- People who share your social media posts regularly
- Customers who have generated significant results using your software
- Customers who are associated with you for over six months
Identify these customers and try to convert them into loyal customers with suitable offers and discounts.
11. When you’re trying to build a rapport
Suppose your goal from the cold call is to build a rapport with the prospect.
Below are some tips that you must include within your sales calling script:
- Start by gaining your prospect's attention.
You can easily do that by calling them by their first name. Example: Hi (prospect’s name), how are you doing?
- Next, go on to introduce yourself.
Mention your name and where you’re calling.
This is essential to building trust. Example: I am (your name) calling from (your organization’s name).
- Now mention why you’re calling. Straightforwardness always pays off.
Example: I’m calling to set up an introductory call with you. I was wondering whether you would like to know about our product (mention product’s name) and discuss how it can benefit you.
These are the imperative elements of a cold calling script for software sales or SaaS prospecting. Based on the prospect’s response and interest, you can discuss further.
12. When you don’t hear back from the prospect and you need to follow-up
Prospects don’t always reply. Mostly because they’re genuinely busy and they forget to respond back to your cold calls.
Here’s a call script that is perfect for following up:
If the prospect says, “Yes”,
This is a quick call to see if we can help you in any way. Do you mind if I ask you some questions to get clarity over your needs?
This call script is partly a discovery call and partly a follow-up. Your motive should be to adapt to your prospect’s schedule so that you can begin or resume the sales call.
13. You may also need to follow up via voice mail
If you didn’t get a call-back from the prospect, this sales call script could be apt to follow up the prospect via voice mail:
14. What if your prospect expresses objection?
What if you get a straight objection from your prospect?
Here’s a cold call sales script to help you in this situation:
But remember, if the prospect’s answer is still “No”, don’t push them further.
15. Personalized opening statements can work wonders
Ever considered using a personalized opening statement for your cold calls?
Here’s an example of such an opening statement:
Now, the prospect may or may not open up in response to this. But if they do, don’t hesitate to keep the conversation going.
Make your cold calls count with Salesken
Are you looking for a perfect sales enablement tool that can coach your sales reps, help them with dos and don’ts and come up with personalized cold calling strategies for your reps?
Salesken’s Good Call Engine leverages the power of artificial intelligence to build a winning call profile unique to your organization. And SalesKen’s Voice of Customer Analysis gives you a first-hand view of your customer’s top concerns and pain points, and you can proactively address them in your customer communication.
Salesken helps you:
- Identify the conversation snippets that influence your prospects the most.
- Know how your top-performing sales reps handle customer objections. You can then replicate these winning strategies across your team.
- Determine, with Salesken’s state-of-the-art emotion detection engine, if the customer is responding positively to your pitch, and tailor your talking points accordingly.
- Provide Real-Time Assistance in the form of cues to navigate conversations towards success.
Book a demo now! See for yourself how Salesken can help you close 74% more deals! If you feel that cold calling is hard, we’re with you. A cold calling script is dynamic in the sense that it varies according to the industry, buyer persona, market geography, seasonality of the sale, and other factors.
Frequently Asked Questions
Don’t forget to share this blog!
You might also like to see other resources
Want To See Salesken In Action?
See how Salesken can provide unparalleled insights into every customer interaction